We Gave Strangers FREE Fat & Weird Cookies – A Creative Marketing Strategy

Fat and Weird Cookies is known for its over-the-top stuffed cookies, but this time, they took their marketing to the streets! Brad and Aubrey hit Pier Park on the Fourth of July weekend to give away free cookies and spread the word about their brand. Here’s how it went down.

Hitting the Streets with Cookies

With boxes of cookies in hand, the team set out to surprise strangers with free treats. As they approached people, they introduced Fat and Weird Cookies, explaining their signature stuffed cookie concept. Reactions ranged from pure excitement to skepticism (with some people needing reassurance that the cookies weren’t poisoned!).

Spreading the Cookie Love

Chocolate Lovers Rejoiced – People loved the Massive Eruption, a chocolate lava cake-inspired cookie.
Birthday Cake Fans – The Big Booty Dough (inspired by 2 Chainz’s song) was a hit!
Unique Flavor Enthusiasts – The Cookies Anonymous (a blue dough cookie with Biscoff butter filling) intrigued many.

Unexpected Stops: Even Crocs Stores Get Cookies!

The team made an impromptu stop at a Crocs store, where they handed out more cookies. Why? Because Brad loves Crocs! Employees and shoppers alike got a sweet surprise.

Why This Marketing Strategy Works

Giving away free cookies wasn’t just about generosity—it was a smart guerrilla marketing tactic. By engaging directly with potential customers, they:

Created Memorable Experiences – People are more likely to remember brands that surprise them with free goodies.
Generated Word-of-Mouth Marketing – Those who loved the cookies would likely share their experience with friends.
Captured Social Media Attention – The team documented the event, ensuring online visibility.

Back to Baking!

After a successful giveaway, it was time to head back to the bakery and make more cookies. With such an effective marketing push, Fat and Weird Cookies continues to grow its fanbase—one free cookie at a time.

Want to try them for yourself? Visit FatandWeirdCookie.com to order today!